College Graphic Design Magazine Ad

Advertising & Graphic Design

Put your creativity to use! From ads in print and online to building websites to designing magazines, newspapers and pamphlets, graphic designers are sought out and well-compensated for their artistic abilities and promotional acumen.

In our Advertising and Graphic Design program, you'll develop key skills in multimedia design, illustration, branding, advertising and more. You'll also get the training and experience to pursue careers with graphic design studios, advertising agencies, printing companies, manufacturing industries, newspapers and businesses with in-house graphics operations.

Associate in Applied Science (A.A.S.) Degree

[A30100]

Courses for this A.A.S. degree program are offered day, evening, online and/or hybrid.

First Year: Fall Semester (15 Semester Hours Credit)

• ACA 111 - College Student Success
• ART 111 - Art Appreciation OR ART 114 - Art History Survey I OR ART 115 - Art History Survey II
• ENG 111 - Writing and Inquiry
• GRA 151 - Computer Graphics I
• GRD 121 - Drawing Fundamentals I
• GRD 141 - Graphic Design I

First Year: Spring Semester (15 Semester Hours Credit)

• GRA 152 - Computer Graphics II
• GRD 110 - Typography I
• GRD 142 - Graphic Design II
• GRD 167 - Photographic Imaging I
• MKT 220 - Advertising and Sales Promotion

First Year: Summer Session (12 Semester Hours Credit)

• GRA 153 - Computer Graphics III
• GRD 241 - Graphic Design III
• ENG 114 - Prof. Research & Reporting OR COM 110 - Introduction to Communication
• MAT 110 - Math Measurement & Literacy

Second Year: Fall Semester (13 Semester Hours Credit)

• GRD 188 - Graphic Design for Web I
• GRD 242 - Graphic Design IV
• GRD 271 - Multimedia Design I
• GRD 281 - Design of Advertising
• WBL 112A - Work-Based Learning I - AGD

Second Year: Spring Semester (14 Semester Hours Credit)

• GRA 154 - Computer Graphics IV
• GRD 273 - New Media Design Communication
• GRD 280 - Portfolio Design
• GRD 288 - Graphic Design for Web II
• SOC - Social/Behavioral Science Course

Total Semester Hours Credit: 69

Social/Behavioral Sciences courses approved for this program.

Certificate

[C30100]

Courses for this certificate program are offered day, evening, online and/or hybrid.

First Year: Fall Semester (8 Semester Hours Credit)

• GRA 151 - Computer Graphics I
  
• GRD 121 - Drawing Fundamentals
  
• GRD 141 - Graphic Design I

First Year: Spring Semester (9 Semester Hours Credit)

• GRA 152 - Computer Graphics II
  
• GRD 110 - Typography I
  
• GRD 142 - Graphic Design II

Total Semester Hours Credit: 17

Program Competencies

Upon successful completion of the Advertising & Graphic Design program, the student should be able to:

• Utilize computer technology for principles of design development and production.
• Demonstrate the ability to utilize knowledge of color theory.
• Demonstrate concept development and illustration skills for promotional materials.
• Utilize industry standard business practices and communication.
• Demonstrate the ability to utilize knowledge of typography.

Technical Standards

The Advertising & Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession, which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials. To effectively train Advertising & Graphic Design professionals, the performance of certain functions is incorporated throughout the program. Faculty and students are required to demonstrate proficiency of these functions in the Advertising & Graphic Design program. The essential functions include:

1. Critical Thinking: critical thinking ability sufficient to gather relevant information, interpret data, recognize problems, and use a process to make informed, independent decisions that show good judgment. For example, making a good decision about the best financial report to produce based on user needs.
2. Interpersonal Skills: interpersonal abilities sufficient to interact with co-workers and clients, function and contribute as part of a team, be accountable for self and others, and maintain appropriate hygiene for an office environment. For example, the ability to interact effectively with other members on a team project.
3. Communication Skills: speak English, write English, listen and comprehend written and spoken words, and communicate information and ideas so others will understand. For example, the ability to make a presentation to a client.
4. Mobility: mobility that is appropriate for an office or classroom setting is needed. For example, mobile enough to sit and stand repeatedly in an office setting.
5. Motor Skills: be able to sit for extended periods of time and manual dexterity. For example, as needed for computer work/keyboarding.
6. Hearing: hearing ability to hear sounds at a close range (within a few feet of the observer). For example, being able to hear and respond to an instructor or other students in a classroom.
7. Visual: visual ability to see with normal or corrected vision, tolerate working indoors in artificial light and the glare of computer screens. For example, the ability to look at a computer screen for long periods of time.
8. Tactile: ability to perform physical activities that require use of hands and arms. For example, possessing finger and manual dexterity necessary to manipulate computer and other office equipment.
9. Weight-Bearing: none.
10. Cognitive: cognitive ability to use logic and reason, attention to detail, and short-term and long­ term memory skills. For example, the ability to remember a concept covered in a class in a previous week of a semester.
11. Visual Color Discrimination: visual color discrimination ability to match or detect differences between colors, including shades of color and brightness. For example, the ability to determine color schemes in the development of digital and multimedia promotional materials.

EXAMPLES ARE NOT ALL INCLUSIVE.
Randolph Community College is an ADA compliant institution. The College does not discriminate on the basis of disability in the admissions process or in access to its programs, services and/or activities for qualified individuals who meet essential eligibility requirements. The College will provide reasonable accommodations for documented disabilities of individuals who are eligible to receive or participate in college programs, services and/or activities. Student Services provides a disability counselor to assist students in requesting disability related accommodations. If a student believes that he/she cannot meet one or more of the essential functions without accommodations, the student is encouraged to disclose the disability to the disability counselor as soon as possible. Students must certify the ability to meet essential functions of the curriculum by a signed statement when they begin the program.

Contact Us!

Have more questions about the Advertising and Graphic Design Program? We're here to help.

Lisa Hughes
Department Head, Design Programs
lshughes@randolph.edu
336-328-1771

College Graphic Design Magazine Ad

Source: https://www.randolph.edu/academics/college-majors/advertising-graphic-design/index.aspx

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